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Game–Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

by Joselin Linder, Gabe Zichermann

ISBN 13: 9780470562239

Format: Hardcover (240 pages)
Publisher: Wiley
Published: 16 Apr 2010

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The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition (BUSINESS BOOKS)

by Gabe Zichermann,Joselin Linder

ISBN 13: 9780071808316

Format: Illustrated (256 pages)
Publisher: McGraw Hill
Published: 16 May 2013

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